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Build-A-Bear Workshop wants a new plush collection to go fast–one based on the Sonic the Hedgehog 2 movie. The Blue Blur is available in three different gift sets, with the cheapest option costing $32. The deluxe gift set serves as the most expensive selection at $57. It includes Sonic’s red shoes and a gold ring, along with a 5-in-1 sound chip containing his phrases from the film.
Sonic isn’t alone, though. Build-A-Bear also offers a Knuckles plush as an online exclusive. Just like the Blue Blur, the strong echidna is selling for $32 and stands 17 inches tall. The workshop company believes people “will love his red fur” and “signature spine-like knuckles.”
In addition, there are Sonic-themed threads to deck out the standard stuffed animals from Build-A-Bear. For instance, there’s a Sonic PJ sleeper outfit for $13.50. There’s also a Sonic and Tails T-shirt retails for $8.50. If you don’t have a teddy bear, the workshop will include one with the Blue Blur outfits for either $33.50 or $38.50.
This isn’t the first time Build-A-Bear has partnered with iconic video game characters. Last year, the company had an Animal Crossing collection that kept selling out. Sonic might be a hot-ticket item too, considering the movie sequel is the highest-grossing video game movie ever in the States. The film’s popularity has led to Paramount creating a movie cinematic universe for the Blue Blur.
