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If you’ve gone online today, you might have noticed that there has been a significant increase in surprised horse-related images on social media. So where did this bewildered horse come from? You can trace the origin of this hot new meme to a promotional image for We Live in Time, an upcoming romantic drama featuring Andrew Garfield and Florence Pugh. Two strangers brought together through a car accident, the pair navigate the ups and downs of love, tragedy, and loss together.
To promote the movie, a photo from the set was released that features Garfield and Pugh having a great time on a carnival carousel, but the happy moment is photobombed by a horse that has the most ridiculous facial expression possible. How did this slip by the production crew? Who knows, but all of a sudden, this is the only thing about We Live in Time that is being talked about. People are having a field day online right now, and even several gaming studios have begun foaling around with the horse memes.
Baldur’s Gate 3 developer Larian trotted out a few memes, the UK PlayStation X/Twitter account joined the fun, and a few other game developers have begun horsing around.
You’ll probably be seeing a lot more of these memes before its 15 minutes of internet fame are up, but for now, this is an interesting case study in seeing how a star is born in the modern age of entertainment.
If you are interested in seeing We Live in Time, you won’t have to wait too long to see Garfield, Pugh, and the equine star of the film, as it’ll be in cinemas starting October 11.
