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The publicity tour for Deadpool and Wolverine is going all-out with product placement (and a weird popcorn bucket) and tie-ins, especially a few that are very unexpected. Take the comic book duo on trying to appeal to the audience of The Bachelorette. While Wolverine isn’t game, Deadpool knows that the 18-49 women demographic is very important to a movie like theirs.
In typical Deadpool humor, he turns Wolverine’s hesitance into a cheeky commercial, highlighting the former Weapon X’s assets. With The Bachelorette being on ABC, a Disney affiliate, it’s anybody’s guess where they can promote their movie next.
Deadpool and Wolverine hits theaters on July 26, and the film is expected to have a strong opening weekend. Multiple box-office tracking services have published their reports and are expecting the third Deadpool outing to make $160 million-$165 million at the domestic box office for its opening weekend, according to Deadline.
That would be the best debut for any movie in the US so far in 2024 and it would set a new opening-weekend record for an R-rated film in the history of movies, with the current record being held by the first Deadpool movie from 2016.
