One year after the collapse of CNN+, parent company Warner Bros. Discovery has introduced CNN’s comeback to streaming. CNN Max, scheduled for a September 27 launch, was presented in a press release as having a renewed emphasis on round-the-clock vital news coverage.
Relevant to all Max subscribers, CNN Max is planning to test various features, including seamless integration of breaking news updates into whatever you are currently watching, as reported by Variety. Such interruptions are one of several features viewers might encounter upon the service’s September launch. Speaking to Variety, JB Perrette, president and CEO Warner Bros. Discovery’s streaming operations, noted that CNN Max’s debut will be an “open beta,” suggesting that these features could evolve post-launch.
“If you are going to do a 24/7 news channel, it has to deliver on that promise,” Perrette said. Speaking about the streaming-news business in general, he added, “This is a game that is still very much to be played… Nobody has figured it out yet.”
CNN+ was a short-lived subscription-based streaming platform and internet news outlet. It debuted on July 19, 2021 and was closed on March 29, 2022. Designed as an extension of the CNN TV network, the platform offered daily live news broadcasts, original series, curated documentaries from the network’s archives, and an “interactive community” feature that enabled viewers to interact with on-air talent. The platform focused on personality-driven shows, rather than core news coverage.
Check out our list of new content hitting Max in September.
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