MainWP Code Snippets V5.1.1

Description

Give Google Analytics Donation Tracking connects GiveWP with Google Analytics, providing nonprofits with detailed analytics on donation behavior, campaign performance, and conversion patterns.

Tracking Features

• Donation Events – Sends donation completion events to Google Analytics with amount, currency, and payment method data
• Revenue Tracking – Tracks total donation revenue as e-commerce transactions in Google Analytics for financial reporting
• Campaign Attribution – Attributes donations to marketing campaigns, traffic sources, and referral channels for ROI measurement
• Form Analytics – Tracks individual donation form performance including views, starts, completions, and abandonment rates

Fundraising Insights

The integration provides data for optimizing fundraising strategies. Understanding which traffic sources, campaigns, and form designs produce the highest donation rates helps nonprofits allocate marketing resources effectively. Conversion funnel analysis identifies where potential donors drop off in the giving process.

Configuration

The plugin works with both Universal Analytics and Google Analytics 4 (GA4). Setup involves connecting your Google Analytics tracking ID and configuring which donation events to track. Enhanced e-commerce tracking provides the most detailed donation transaction data in your analytics reports.